PROXIMITY ONLINE
COURSE DEVELOPERS

We design and develop ready-to-use e-learning courses
to your specifications

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We are an online course design and development service. We create ready-to-use e-learning courses to your specifications that are engaging, interactive and effective. They can take the form of fully online or blended courses, or a downloadable learning guide, reader, workbook, etc.

Do you need a diploma- or post-graduate-level academic course? Or a short in-service professional development course? We have experience covering the entire range. We design and develop: 

  • academic modules at certificate, diploma, degree and post-graduate levels
  • stand-alone continuous professional or occupational development (CPD) courses (for example teachers, honorary rangers, tour guides)
  • employee and other training for NGOs and small businesses
  • short courses in areas where you have expertise, that may serve as digital products to bring in a passive income.

Is your budget tight? We also generate highly effective individual course components that will add to the professionalism and effectiveness of your lectures, distance education or blended learning classes, such as: 

  • simulations, scenarios or other interactive learning activities
  • gamified knowledge-building activities or knowledge checks such as quizzes or drag-and-drops in a variety of imaginative formats
  • student assessments that are fun or challenging (or both) for learners – and either self-assessed or labour-saving for the lecturer
  • wiki-based or other peer-learning activities (asynchronous or synchronous)
  • effective rubrics that genuinely support learning as well as making your marking less of a burden. 
Why use our service? image
  • All our work is shaped by the firm belief that, whether in blended or purely online forms, online learning can be just as effective, engaging, challenging and interactive as attending face-to-face lectures; in fact, it's often more so.

  • However, we believe just as strongly that the dazzling and powerful array of digital learning tools now available should always serve the purposes of teaching and learning, and not be included merely to “jazz up” a course.

  • We are a new company and therefore don’t yet have a string of glowing reviews from satisfied customers. What we do have (each of us) is 20+ years of varied course design and eLearning experience working for government departments, universities, and NGOs – Mike as a Course Writer/Online Learning Designer, Editor and Project Manager (formerly Teacher and Teacher educator); Johann as a Senior eLearning Developer/Manager at three South African universities; and Bobbie as a Course Writer/Designer, Academic Writer, Editor and Teacher. Please see our profiles.

  • We have teamed up to combine our talents and experience – and to do so in ways that keep costs as low as possible while producing courses of professional quality.

  • We have not been swept off our feet by the Generative AI, large-language-model tsunami. While we do comparative checks on the output of AI apps to help keep us on our toes, and to locate relevant sources in researching your topic, we will not use AI as a substitute for creativity. After all, you could easily do that for yourself if that is all you want.

  • You will find that our work is consistently based on sound educational principles and learning theory, and reflects our core professional values.

  • We pride ourselves on the flexibility and variety of our output throughout our careers so far, and we are committed to maintaining this broad range of services – from short procedural courses to online academic courses up to Masters level, print-based or online learning guides, as well as individual course components – to suit your needs and budget.

  1. Programme and course content writing and design 

We can: 

1.1  develop a new fully online or blended course from basic curriculum documents (i.e. ‘from scratch’)

1.2  adapt an existing face-to-face course to produce an exciting, interactive blended or fully online offering, 

or 

1.3  collaborate with subject experts to design courses in a variety of content domains (collaboration can be as close or as limited as you wish).

Each of these options may entail: 

  • conducting the necessary desk-top research
  • submitting a draft course outline to match your specifications
  • after receiving your feedback, submitting a course ‘storyboard’ for your comment
  • searching for appropriate learning resources, especially free, adaptable open educational resources (OER)
  • if necessary, commissioning and overseeing artwork from trusted and talented illustrators and graphic artists
  • designing learning activities and formative assessments, using a range of digital teaching/learning tools
  • submitting first-unit drafts for comment
  • submitting final drafts for peer review, and
  • re-working drafts in response to trialling or other feedback from the lecturer.

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The course package 

Whichever of the three options you choose, your course can be rendered as: 

  • A text version in MS Word or PDF suitable for presenting as an online learning guide (which can of course be downloaded or printed out by the student)                                                                                              Or
  • An interactive SCORM or Moodle package suitable for uploading on to any of the learning management systems (LMSs) in common use.1

If any additional material is required, such as a course reader, lecturer's guide or separate workbook, these will be listed as distinct items in our quotation.

Please see the Copyright page for further information.

1 We don't host an LMS ourselves, or upload courses or other materials on to your institution's LMS.


Request our Pricing Guide and/or share your needs with us at CONTACT US



Why "Proximity Online"? The remote learning environment is often a lonely one, especially if the learner is completing a programme of academic study. Online students usually have to do without the benefits of sharing the in-person, social learning experience described by Vygotsky, Bruner, Lave, Wenger and others.

“In facilitating communication that models the proximity of a traditional classroom, instructors need to be engaged, relational, and personal. If done correctly, these interactions can lead to higher-level learning as students broaden their own knowledge while reflecting on the knowledge and experiences  of their peers and instructor…” – Dyer, T., Aroz, J. and Larson, E. (2018). Proximity in the Online Classroom: Engagement, Relationships and Personalisation. Journal of Instructional Research, 7: 108. 

However, there are many ways to overcome the isolation often experienced in online learning. The quality of discussion and interaction in such a course is a crucial factor in bringing about successful learning. 

A sense of proximity, focus, engagement and challenge can be introduced and maintained by including asynchronous chat groups, strategically planned synchronous discussion forums, wikis and a range of interactive learning activities, simulations and scenarios. 

We believe that proximity can be present in online teaching and learning – without requiring lecturers to spend excessive amounts of time on each student, especially when their classes are large. 

In developing courses and learning resources, we at Proximity Online aim at closing the proximal gaps in remote learning – between learners and their peers, between learners and their lecturer, and in addition, between the lecturer or subject matter expert (SME) and the online course designer. 



Who we are: Proximity Online Course Developers is a new start-up enterprise drawing on the proven talents and expertise of a small team of highly experienced writers, learning designers and e-learning developers. All of us have worked on contract to universities, colleges and NGOs over the past twenty years, developing a wide range of courses up to post-graduate level. We have also kept abreast of new developments in educational technology and online course design approaches. We understand: 


  • The critical importance of teaching/learning texts being understandable and engaging, especially where the subject matter is unavoidably complex, or involves fine distinctions


  • The different level descriptors associated with different academic levels on national qualification frameworks 


  • The centrality of Shulman's concept of pedagogic content knowledge - employing those active learning approaches and technologies that are most appropriate to each particular subject or content domain – approaches that will challenge students and help them to achieve understanding, insight, and an ability to apply, evaluate and use knowledge in new situations


  • That there are academically legitimate ways to ensure that students don’t have to struggle to familiarise themselves with terms and language that are new to them, especially if they are studying remotely. And that some of these ways (but not all) depend on the skillful use of digital learning technologies.


CONVERTING YOUR IDEAS OR LECTURES INTO AN ONLINE COURSE: MAKE THE MOST OF YOUR ENGAGEMENT WITH THE LEARNING DESIGN TEAM

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The free e-Book and the accompanying agenda template are made available under a Creative Commons CC BY-NC licence. They may therefore be used and adapted without seeking permission; however, the letters BY indicate that credit must be explicitly given to the creator (in this case, Proximity Online Course Developers), and the letters NC indicate that only non-commercial uses of the work are permitted.

Mike Adendorff (Director)

Lecturer: 28 years’ experience – contact, distance and online teaching: Curriculum theory; pedagogy; assessment; sociology of education; classroom management; teaching as a profession; reflective practice; English 1st & 2nd language (Colleges of Education, UWC, UFH, SAIDE) Course writer & trainer in materials development: 25 years devoted to making complex concepts accessible, from diploma to Masters level – Curriculum, teaching & learning; using media in teaching; being a teacher; introduction to OBE & developing effective learning materials; educational management information systems for development; assessment in primary school; reflective practice; from curriculum to lesson plan; being a TVET lecturer, (UWC, UFH, SAIDE, freelance) Researcher: Faculty Research Co-ordinator, post-graduate research supervision Authored articles and chapters in 3 books (UFH, DHET, freelance) Project Manager in major open learning projects: (SAIDE, DHET)

Johann Moller

Experienced and multi-skilled Instructional Designer, with a proven track record of using technology to improve teaching and learning. Worked at various educational institutions, including the University of Pretoria, Technikon RSA, UNISA, Consilia, North West University, and the University of the Free State. Johann’s expertise lies in developing multimedia training programs, mentoring young instructional designers, and managing projects to ensure alignment and meet deadlines. He is skilled in using Articulate 360 (Rise and Storyline), Captivate, SAKAI, Moodle, PowerPoint. Johann believes that in online teaching, reflecting on and learning from both our successes and failures helps us to improve constantly. In particular, it prevents us from letting technologies dictate how we teach. He says:  "Online courses offer freedom and flexibility for students. Moving your courses or degree offerings online, be it just a few components in a programme or a fully online degree, can bring enormous benefits.

Bobbie Louton

Course developer: School/classroom management; classroom practice; social justice; sociology of education; curriculum, pedagogy & assessment; reflective practice (freelance: SANTS, SAIDE/DHET) Researcher: Online teaching, learning in TVET; children’s rights in SA schools (freelance: SABEN, PID Water Research Commission) Academic writer & editor: (UKZN, DUT, WITS, UFS; international clients DST-NRF Centre for Indigenous Knowledge Systems) Educator: Contractual teaching/lecturing in basic & higher education, community programmes (Palestine, USA, SA)

Quality

The kind of quality we strive for is the kind that produces engaged and successful students. The use of digital educational technology must always be in the service of sound pedagogical design, not the other way round. 

Courses must be learning-centred 

Learning materials and resources must engage and challenge the learner. Adult learning is not memorising – nor is it even just understanding. It must involve using and applying knowledge and conceptual understanding – to create, evaluate, make choices and think critically. 

Online learning should be at least as effective as good face-to-face teaching 

We believe that in many ways well-designed online courses, whether offered at a distance or in blended form, can and should provide a more effective learning experience than traditional contact education. Of course it won't do so just because it's digitised. Most of the shortcomings of remote learning can be compensated for in thoughtfully crafted online courses, and many of their benefits are in fact not all that often encountered in contact tuition. 

Collaboration

As a collective of seasoned educators and materials developers, we know that collaboration - with one another and with our clients - is vital to both our service and the courses we produce. At the heart of collaboration is the art of listening. 

Social justice  

Looked at holistically, no education is ever neutral. Throughout our careers, our work has always reflected values consistent with empowerment, democracy, decolonisation and social justice. 

Integrity

Professional integrity is at the root of our work. Dependable service and production, ethical dealings, earned respect and trust are its fruits.

  • Copyright of all courses designed and developed by Proximity Online Course Developers will vest in the client (in most cases this is the client institution).

  • Any open educational resources (OER) that are incorporated in the courses will be attributed to their original authors. No licensing or permission will be required for re-using these. OER that bear a Creative Commons Non-derivative (CC ND) licence may not be remixed or adapted; however, if there is no ND element in the licence (e.g. CC BY, CC BY-SA, CC BY-NC and CC BY-SA-NC), remixing or adaptation are permitted.

  • We will also attempt to negotiate and secure the necessary permission for the re-use of any copyright-reserved resources that may be required, and that exceed the normal limits on fair use.

  • We will do our best to find alternatives for copyright-reserved material that incurs any once-off licence fees or recurring payments, by providing either links to the material or OER. If a client requests the incorporation of particular copyright-reserved material, we will notify the client in advance of the cost incurred. 




ACKNOWLEDGEMENTS

  • Home page image by Gerd Altmann (Pixabay) 
  • Photograph of female student talking online (Why use our service?): Tima Miroshnichenko (Pexels)
  • Photograph of course designer collaborating with lecturer (Why "Proximity"?): Sarah Pflug (Burst)
  • All other photographs courtesy of Site 123
  • Thanks to Site123 for making the construction of this website such a good experience.

Mike Adendorff, Director, Proximity Online Course Developers Hogsback, South Africa Please type in the Message box any questions you may have, or briefly describe your course or programme needs for remote or blended learning, or for smaller course components (kindly refer to the OUR SERVICES page.)

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